In the simplest words “a logo is the identity of any company or organization”. It is the symbol or the face of the business. It helps you in branding your business and not only branding but it also plays crucial role in giving the brand identity to your business and company. A logo design is the amalgamation of words, images, different shapes, colors or specific arrangement of shapes that makes a custom logo design which will provide the unique and exclusive personality to your organization.
In a logo design not only words are important that communicates the clear message but also the look of graphics is equally important as it also communicates the and completes the message given by the text used in a custom logo design and that how a brand identity develops which supports the branding or the image of the company in the minds of the existing and potential clients.
So, how a logo should be designed is an important aspect. An effective logo design should have following elements to have a successful branding of the business.
SIMPLE IS ATTRACTIVE:
Don’t make your logo looks chaotic. The simpler it is, the easier it will be to leave mark in the minds of the customers and to recognize among thousands of logos. Just choose one object which is relevant and can relate to your organization and do minimum lettering. Go with simple colors and designs like Nike’s Swoosh, Apple’s half bitten Apple and etc.
You can also go with the clear cut lines and shapes to easily target and catch the eyes of your current and potential clients.
Colors are the most vital part of the custom logo design. It plays a fundamental role in communicating about the brand. For example purple is associated with premium and elite brands. Therefore, color association with brands can make or break the image of your company as it has a psychological impact on clients mind.
Try to communicate your message in few words. Lots of text in a logo just annoys the mind. So keep it short, simple and sweet.
BOLD & EASY FONTS:
Don’t go too hard on fonts. To make a recognizable logo, select clear, bold, easily understandable and less complicated font styles. You don’t want to harass the minds of your customers but you don’t want to establish an unbreakable bond and relationship with them.